Know your farmer.
Know your beef.
Respect the animal.
Reconnecting Canadians with the people who raise their food, while promoting transparency, local agriculture, animal welfare and informed choices.
Healthy food. Strong farms.
Respect for animals.
We raise awareness, help independent farms grow, help families find local food they can feel good about, and create meaningful support for animals.
PureFarmFresh connects families with independent farmers and ranchers, helps people understand where their food comes from and how animals are raised, and creates opportunities to support animal rescue.
More than knowing where your beef comes from.
PureFarmFresh connects food, farmers, consumers, community and animal welfare through practical information and local connections.
Farm Direct
Connect with local farmers and discover where your beef comes from.
Health & Nutrition
Understand beef as food, including nutrition, cuts and the value of whole-animal eating.
Community
Support local producers, independent processors and the communities they serve.
Animals Welcome
Learn about animal care, welfare, rescue and the realities of agriculture.
Learn & Understand
Clear information about raising, feeding, processing, labels, regulations and buying direct.
Free to Explore
Free for consumers and free basic listings for participating producers.
A better life for animals and people.
PureFarmFresh exists to shorten the distance between pasture and plate. We believe people deserve to understand where their food comes from, farmers deserve recognition for the care they put into raising it, and every animal deserves kindness and respect throughout its life.
Know your farmer.
Discover local cattle producers, learn their stories and understand how the animals on their farms are raised.
Know your beef.
Learn about feeding practices, processing, nutrition, cuts and the choices available when buying beef directly from a farm.
Respect the animal.
Encourage thoughtful husbandry, calm handling, responsible processing and meaningful use of the whole animal.
Good information should be accessible to everyone.
PureFarmFresh is being built as a free resource for consumers, farmers, processors and animal welfare organizations. We believe better understanding starts with open access to information and real connections within our food system.
If you believe in what we're building, you can help support the directory, education and community resources that make PureFarmFresh possible.
A good life. A respectful end. A purpose for the whole animal.
When an animal is raised for food, we believe as much of what it provides as possible should be valued. That means rediscovering traditional cuts, organs, bones and tallow while reducing unnecessary waste and preserving the skills required to use them well.
Find beef closer to home.
Explore Alberta farms, ranches and independent processors. Learn how beef is raised and processed, then decide what matters to you.