
History
Purefarm Fresh is a relatively new online marketplace for local producers founded in 2018. The platform was created to provide consumers with easy access to fresh and sustainably produced food while supporting small-scale farmers and producers.
The founders of Purefarm Fresh were inspired by the growing interest in locally sourced food and the challenges small-scale farmers face in getting their products to market. They saw an opportunity to create an online marketplace connecting farmers and producers directly with consumers, bypassing traditional distribution channels and reducing the cost of getting food from the farm to the table.
In its first year of operation, Purefarm Fresh focused on building partnerships with local farmers and producers in a few select regions across Northern Alberta. The platform offered a range of products, including fresh produce, meat, dairy, home-made crafts, and pantry items, all sourced from local producers who met the company’s standards for sustainability and ethical farming practices.
As the platform gained popularity, Purefarm Fresh expanded its reach to more regions and added new products. The company also invested in technology and logistics to deliver products quickly.
Purefarm Fresh aims to become a leading player in the online marketplace for local producers, with a loyal customer base and a network of over 100 small-scale farmers and producers. The platform also continues to grow partnerships with local retailers and restaurants to promote locally sourced food and support the local economy.
Today, Purefarm Fresh continues to grow and expand its offerings, promoting sustainable and ethical farming practices and making fresh, locally sourced food accessible to consumers across Alberta. The company’s growing success is a testament to the growing demand for locally sourced and sustainably produced food and the vital role that online marketplaces can play in connecting consumers with local producers.



